There have long been rumours of companies like Sony and Canon joining the medium format marketplace, and if that happens then we can assume that their camera’s won’t be supported either. “ we have a long standing policy of not providing support to direct competitors of our core business.” They expect people to pay hundreds of dollars for their software, commit hundreds of hours to learning it, perfecting it, building a workflow and asset management system around it, only to find that the camera they aspire to upgrade to isn’t supported? To me it’s a mind-blowingly stupid decision, and it paints the entire company in a bad light. As a result, they have publicly stated that they will not support cameras in Capture One Pro that compete with the other core of their business. They feel threatened by the likes of the new, cheaper medium format cameras from Fuji ( GFX50), Hasselblad ( x1D) and Pentax ( 645z).
You see, Phase one makes medium format cameras, the kind that you and I can’t afford to buy. Whilst there looks to be a lot of great features in Capture One Pro 11, I’m never going to recommend it to anyone that reads my website until Phase One changes some of their archaic policies on camera support. There has been a decent amount of online fanfare about the software this week, and it’s clear that it offers some powerful functionality. The Capture One Pro software has been around for a long time, but with version 11 they have squarely taken aim at Adobe by adding in the same kind of layering functionality that we’ve come to expect in Photoshop. The original article is published unedited below, but please note that it’s largely irrelevant now that Phase One have changed their views. I now look forward to getting my hands on Capture One and evaluating it as a solution for my photo business! I wasn’t the only one that spoke up about this, and collectively I do think we made a difference in this instance. I know many people were pretty pissed at me for writing this original article, but I’m glad that I did. I’m super excited about this because this is a much more forward thinking attitude, and it also shows that Phase One are listening to consumers. UPDATE: At Photokina 2018, Phase One announced that it would now support the RAW files from the Fuji medium format system.
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